Getty Images and NVIDIA introduce "Generative AI by iStock"

Getty Images and NVIDIA teamed up to launch "Generative AI by iStock," an affordable and legally secure AI tool for visual creation. Powered by NVIDIA Picasso, it generates images based on iStock's massive library and comes with the platform's standard $10K legal protection, addressing copyright concerns. Creators can now safely integrate AI-generated visuals alongside pre-existing iStock content to enhance their work, adding realistic people or expanding the image's boundaries, for example. 

This collaboration aims to democratize generative AI for creative professionals, offering an accessible and reliable option for visual storytelling.

The announcement coincides with the latest statements by ChatGPT creators OpenAI claiming that "it would be impossible to train today’s leading AI models without using copyrighted materials", which raised concerns in all industries. 

For archviz artists, making sure any images created are legally safe is crucial to even considering the adoption of AI image generators in their workflow as the use of copyrighted material without the owner's permission is definitely not an option.