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Behind the Scenes for Steelblue's 360 Interactive Holiday Card
The first ever 360-360 holiday card! When the TJPA asked if Steelblue would again create their 2012 Holiday card (see their TJPA 2011 Holiday Card) they were excited at the opportunity to showcase their interactive 3D animation media. The concept for this years holiday card was to create a fully interactive first person perspective of a festively decorated Transbay Transit Center Grand Hall. This architectural wonderland has been outfit with a miniature High Speed Rail “toy” Train that navigates to and from oversized iconic elements of San Francisco and Los Angeles symbolic of the future HSR route. As you circle the gorgeous Pelli Clarke Pelli Architects designed Grand Hall look up at the awe inspiring design as it stretches up to the Park above. Steelblue wanted this playful and interactive media Holiday Card to provide a new and exciting way to explore The Transit Terminal and how to view 3D architecture in general.
CLICK THE IMAGE ABOVE TO VISIT THE STEELBLUE WEBSITE AND VIEW THE 360 INTERACTIVE CARD
The unwrapped under-the-hood video below was created using 3ds Max Design 2013 and V-Ray 2.3. They rendered a 360 V-Ray Camera for each frame of the animation sequence.
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O'Brien
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@Mega Tron:
This is a custom built app and not available on iTunes. There are similar products for still images like "iPano". Perhaps there are other 360 video based apps as well. When we created the holiday card and app there were none available but assume with the amount of 360 video content we have been seeing there are now.
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Mega Tron
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What program did you use to have your movement with the pad navigate the movement in the VR film?
O'Brien
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Hi Vince, I think we were averaging about 12-13 hour frames at DCI 4k (4096 × 2160) on an 8 cores @ 3.2ghz system. We will post some full res stills and a higher res interactive video to our site.
Cheers,
O'Brien
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Vincent Jaramillo
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How long are your render times when you render at 4k? Those are pretty big files.
Vince
O'Brien
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Moodie, You can control the camera speed to be as subtle as you like to avoid headache.
Factory Fifteen, thanks a lot
Chad, See V-Ray: Camera settings in render dialog box and set the Override FOV to 360. It is easy to compile the movie using any editing software (after effects, premiere, etc). The resulting movie file in our case looks like this: https://vimeo.com/55864870.
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Chad Hayden
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"3ds Max Design 2013 and V-Ray 2.3. They rendered a 360 V-Ray Camera for each frame of the animation sequence"
What software did you use to compile the VR in the end? is there an easy way to create simple 360 panoramas directly out of 3ds max with VRay as the engine?
Paul Nicholls
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awesome.!
Moodie Younis
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Great work and walkthrough. I feel like the FOV when panning is a bit too intense though, gives me a headache
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Archvis Den
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http://clip2net.com/s/2EgYF )) but only for web )))
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Archvis Den
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Tnx Kim. The major question was exact about load time. Great idea and realization. Via this post i meet your company, realy great things there, you are professionals. best wishes and happy holidays to your team :)
O'Brien
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Happy Holidays. The resolution shown online is 1080p as we wanted to keep the file size small for minimal load times, smooth play back for a wide range of computers and maximize what the iPad could display with our app. However the majority of the time we render frames at minimum 4K x 2K for this type of 360 interactive media.
cheers
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Archvis Den
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Amazing, what resolution was rendered?
ValeroStudio
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Nuts!
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Behind the Scenes for Steeleblue's 360 Interactive Holiday Card.
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