Kempinski Laje de Pedra: A Visionary Transformation in Archviz

The Kempinski Laje de Pedra marks the prestigious debut of the renowned Kempinski Hotels chain in Latin America, with a bold reimagining of the iconic Laje de Pedra hotel in the south of Brazil. Known for its sweeping panoramic mountain views, the original hotel was a landmark luxury destination, and the new project promises to elevate it into a world-class resort.

The project is a prime example of how advanced digital tools and creative storytelling can breathe life into a vision. Neorama, the creative agency behind the project, has played a crucial role in bringing the Kempinski Laje de Pedra to life through its comprehensive approach to branding, marketing, and audiovisual production. From hyper-realistic 3D imagery to immersive digital experiences, Neorama's team has expertly combined the historical legacy of the hotel with the refined luxury synonymous with the Kempinski brand.

The use of architectural visualization to showcase the transformation of this luxury destination has proven to be a success, attracting more than 200,000 visitors to the project site within just two and a half years. The combination of photorealistic renderings, cinematic films, and interactive elements has created a compelling narrative that resonates with both potential guests and stakeholders.

The immersive and digital experiences crafted for this project, such as 3D walkthroughs and virtual tours, not only highlight the hotel's design and interiors but also serve as an innovative way to engage audiences, allowing them to explore the space before construction even begins. This is a shining example of how archviz can be leveraged as a powerful tool in marketing and client engagement.

As the project continues to evolve, stay tuned for the next phases of this extraordinary journey and see how cutting-edge architectural visualization is helping to shape the future of luxury hospitality.

Project Details:

Development: LDP Canela Empreendimentos e Participações
Architecture: Perkins&Will
Landscaping: Sergio Santana - Planejamento e Desenho da Paisagem
Interiors: Anastassiadis Arquitetos
Location: Canela, RS, Brazil

Don't miss out on the full video case, showcasing the stunning visualizations and immersive experiences:

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The Kempinski Laje de Pedra marks the prestigious debut of the renowned Kempinski Hotels chain in Latin America, with a bold reimagining of the iconic Laje de Pedra hotel in the south of Brazil.

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