ArchVision ® and Bionatics ® Join Efforts

Press Release

ArchVision ® and Bionatics ® Join Efforts

Companies Will Improve Tree and Plant Technology for 3D Visualization

Lexington, Kentucky USA / St-Clement de Riviere, France, July 28th, 2005. ArchVision and Bionatics today announced they have entered into an agreement to jointly develop and promote advanced 3D tree and plant solutions for the design visualization market. ArchVision will market and sell natFX®, EASYnat® and RPC Tree & Plant products exclusively for the design visualization market through its recently launched VisMasters VM Store initiative (http://commerce.vismasters.com). VM Stores can currently be found at VisMasters.com, CGarchitect.com and Vizdepot.com.

“Teaming with ArchVision allows us to better serve our customers in the architectural visualization market,” says Michel Murail, President and CEO of Bionatics. “We will now reach a broader audience with our award-winning vegetation solutions through the VM Stores.”

Combined, ArchVision and Bionatics’ products provide almost 1,000 variations of trees and plants for use in 3D renderings and animations representing the broadest selection of plant materials in the industry. By focusing on common goals and leveraging individual strengths, the companies’ development efforts will result in new, unique, customer-focused solutions.

According to Randall Stevens, President and CEO of ArchVision, “The need for 3D tree and plant solutions in the architectural and design visualization community will be more fully addressed through this relationship. Combining Bionatics’ state-of-the-art AMAP technology with ArchVision’s RPC Platform presents incredible new opportunities for solutions tailored for this market.”

ArchVision and Bionatics are exhibiting in booths 1924 and 2116 at SIGGRAPH 2005, the 32nd Annual Conference on Computer Graphics and Interactive Techniques. The exhibition will be held August 2nd – 4th in Los Angeles, California USA. Both companies are also sponsoring the 4th Annual CGarchitect.com Siggraph Industry Event & Awards Ceremony to be held on Wednesday, August 3rd in the Dorothy Chandler Pavilion at the Los Angeles Music Center.

About ArchVision, Inc.

ArchVision is the leader in the development of image-based content creation, management and delivery solutions. In addition to its RPC (Rich Photorealistic Content) Plug-in technology, ArchVision's products include a growing library of RPC content ranging from people, trees and shrubs to image-based automobiles and other popular objects.

ArchVision currently serves customers located in over 90 countries around the world. RPC is the image-based rendering technology of choice for many of the leading animation, CAD, real-time simulation, and 3D modeling software packages on the market today. Native and plug-in RPC support now exists in Autodesk 3ds max, Autodesk VIZ, Autodesk Civil 3D, Bentley MicroStation, Alias' Maya, Newtek's LightWave 3D, Maxon's Cinema 4D, AccuRender from Robert McNeel & Associates, Revit, Piranesi from Informatix, Adobe Photoshop, Graffiti RenderPro, Cubicspace's rtre, Arc+ Render, VR4MAX, and SGI Performer. For more information, call ArchVision at 859-252-3118 or visit us on the web at www.archvision.com.

About BIONATICS

Bionatics® is the world leader in plant modeling and simulation technology. The company develops a complete lineup of innovative solutions today used by leading firms in the industry of Architecture, Video Game, 3D Animation and Civil / Military Training Simulation. Established in 2000 by Stéphane GOURGOUT and Michel MURAIL, Bionatics was born from the scientific research lead by CIRAD which brought to life the AMAP technology used behind its EASYnat®, natFX® and REALnat® products. The company has developed strategic collaboration with the leading manufacturers such as Autodesk® and Alias® in order to offer better production workflows to its final users. EASYnat is today available for AutodeskVIZ®, Autodesk® Architectural Desktop and 3ds Max®. natFX is available for 3ds Max® and Maya®. Those products are currently used by major references of each industry such as:

Architecture :, Foster & Partners, Nightingales Associates, HOK, Jean Nouvel, RTKL, Artefactory, Alpha Vision, KD Lab, ARUP, Boadway Malyan, PRP Architects, Christian De Portzamparc.

Video Games: UbiSoft, Electronic Arts, Lucas Arts, Microsoft, Atari, Namco.

3D Animation: Sony Picture, The Moving Picture Co, Framestore, Weta Digital, The Mill.

Military Training: CAE, THALES, Lockheed Martin, Boeing, BAE, EADS, Evans & Sutherland.

About VisMasters

VisMasters brings together like-minded individuals who share a common interest in design visualization. VisMasters currently hosts an online gallery, “Image of the Week” email, online forum community, and store containing the best products in the design visualization industry. Complimentary Content Channels hosted by VisMasters provide textures free of charge, delivered automatically every business day. VisMasters solutions provide everything the design visualization professional needs in one convenient location. VisMasters brings the design community together to Share, Learn & Inspire! For more information, call VisMasters at 859-252-3118 or visit us on the web at www.vismasters.com.

Maya® is a registered trademark of Alias.
Autodesk®, AutodeskVIZ®, Autodesk® Architectural Desktop and 3ds Max® is a registered trademark of Autodesk, Inc., in the USA and/or other countries.
Bionatics®, EASYnat® and natFX®, are registered trademarks of Bionatics.
All other brand names, product names, or trademarks belong to their respective holders.