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Hyperreal visualizations are the new black
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History
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Before visuals could be hyperreal, they just had to be… well, real enough.
Over the centuries, painters all over the world have been trying to make their masterpieces as accurate as possible. Think Caravaggio and the artists he inspired (and the chiaroscuro technique that allowed for stunning contrast and a never-before-seen juxtaposition of highlight and shadow).
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New realism and the era of Kodak.
Introducing: ‘camera obscura 2.0’ — the photographic camera. The world of images has never been the same again.
Naturally, there was debate on whether photography had the right to be called art at all, then ‘death of the painting’ was declared. Blah. But painting never died. It’s just that the question now was: if photographic realism can be so easily achieved through photographs, what does that leave the art of painting to?
Oh yes. Welcome: impressionists. Emotions instead of precision. Art’s new chapter: something above just trying to capture a moment. Something above reality.
Before visuals could be hyperreal, they just had to be… well, real enough.
Over the centuries, painters all over the world have been trying to make their masterpieces as accurate as possible. Think Caravaggio and the artists he inspired (and the chiaroscuro technique that allowed for stunning contrast and a never-before-seen juxtaposition of highlight and shadow).
...
New realism and the era of Kodak.
Introducing: ‘camera obscura 2.0’ — the photographic camera. The world of images has never been the same again.
Naturally, there was debate on whether photography had the right to be called art at all, then ‘death of the painting’ was declared. Blah. But painting never died. It’s just that the question now was: if photographic realism can be so easily achieved through photographs, what does that leave the art of painting to?
Oh yes. Welcome: impressionists. Emotions instead of precision. Art’s new chapter: something above just trying to capture a moment. Something above reality.
Hyperrealism and Archviz
It’s hardly a surprise, but the digital age of architectural visualization followed a very similar pattern... is like simulating a reality that could have happened. Not surreal, but almost too good to be true...
read full article on our site: https://iddqd-studio.com/articles/hyperreal-visualizations-are-the-new-black
read full article on our site: https://iddqd-studio.com/articles/hyperreal-visualizations-are-the-new-black
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