Westfield World Trade Center

In 2012, DBOX created a set of visuals and interactive presentation showing Santiago Calatrava’s World Trade Center Transportation Hub, which Westfield used for their leasing efforts. The project’s greatest challenge was designing a tool to explain the maze of subterranean retail space, as well as its connection to transportation and its location within surrounding New York City.  

We started by selecting a key vantage point that captured the full site and could be used to tell the story at various scales. From there we created a set of diagrammatic visuals, some identifying nearby neighborhoods and businesses, and others cutting through each floor and simplifying the space into a more understandable plan.

In addition to the diagrammatic images, we created a set of renderings that showed the interior of the transportation hub.  We also developed a series of animation sequences that led the viewer through four of the WTC entrances and through the underground retail space to arrive at the oculus.