Industrial Style

This project was developed with the goal of promoting an exclusive furniture line, consisting of a sofa, a coffee table, and an accent chair, within an architectural space specifically designed to highlight the pieces.

In addition to the furniture visualization, I designed the space itself—a modern industrial-style loft featuring large windows and materials such as steel, brick, and concrete, typical of this type of architecture.

The furniture arrangement was strategic, creating a central "island" on a large beige-toned rug. This setup allowed the elements to be organized without the need for dividing walls, making the most of the loft's open space and directing the viewer's attention toward the furniture.

Lighting also played a crucial role in this project. I chose to simulate the warm light of a sunny afternoon to emphasize the large windows and flood the space with natural light. This decision not only highlighted the texture of the industrial materials but also brought out the shapes and finishes of the furniture, creating a warm and sophisticated atmosphere.