670 Broadway is an historic property that has for all intents and purposes lost its sparkle. Renamed 0 Bond and undergoing a total renovation, the task here was to harness an old New York coolness, and repackage it for the tenant that is looking for, and can afford, something out of the ordinary. To achieve this goal, Neoscape worked closely with Paramount to develop a “light” brand identity, 3D visuals, e-blasts, and a website landing page.
