The Bouldin - Austin, Texas

Ian Clark`

Project Name: The Bouldin
Location: Austin, Texas, USA
Client Type: Developer - Greystar / Seamless Capital
Project Type: Residential

Client Overview Greystar, a global leader in rental housing, is known for creating exceptional living spaces since 1993. For their latest project, The Bouldin, an upscale residential complex in Austin's South Lamar district, they sought to market the project and provide potential tenants with a vivid, immersive preview of the lifestyle offered.

Objectives The 3D renderings aimed to:

Showcase bold interiors and vibrant amenities to attract young professionals.
Provide immersive 360-degree panoramic images for virtual tours.
Highlight the prime location and lifestyle appeal.

Scope RealSpace3D produced high-quality 3D renderings and 360-degree visuals, covering both interiors and common areas such as the pool and lounge. These assets supported pre-leasing and digital marketing efforts.

Challenges

Tight deadlines for pre-leasing campaigns.
Complex, detailed interior designs requiring close collaboration with the client.
A large scope, requiring static renders and immersive 360-degree views.

Results The renderings effectively brought The Bouldin to life, generating strong early interest and a VIP tenant list before construction was completed. The visuals boosted marketing efforts, with Greystar praising their detail and realism.