Arch Viz
LINEA by The Kitchen Depot
Abstract CanvasVanguard
We were approached by the Kitchen Depot Glasgow and commissioned to produce CGI visuals to support the launch of their new high end brand, LINEA.
Each environment was created as a 3D digital set that we could use to stage compelling and beautiful photographic style shots of the products, the hardest part was narrowing down which shots we felt elevated and communicated the spaces, products and materials best from a seller and consumer standpoint. With showrooms difficult to attend due to social distancing we wanted these images to create a window for potential customers to really see what these kitchens could be like in realistic spaces to allow them to make the choices that matter to them.
Finally, we created a short animation to string all of the environments in to one narrative, only showcasing the kitchen environments for spatial consistency. We doubled down on The Kitchen Depot’s established brand of creating premium quality kitchens for a lifetime. With the pandemic raging, animation was the perfect alternative to the usual film route. We tried to evoke a sense of time and place, that each kitchen subtly communicated special moments. Real moments that real people experience. The breakfast rush, a quiet coffee, kids taking over, or some down time on the couch in the evening. Without real actors we conveyed this with the objects left behind, like snapshots in time.
During such a difficult period in the global pandemic it was a privilege working so closely with a local family run business that puts so much behind the products they are delivering. We loved helping to shape this in every way.
Below you will see a selection of the content we produced to support this launch.
Each environment was created as a 3D digital set that we could use to stage compelling and beautiful photographic style shots of the products, the hardest part was narrowing down which shots we felt elevated and communicated the spaces, products and materials best from a seller and consumer standpoint. With showrooms difficult to attend due to social distancing we wanted these images to create a window for potential customers to really see what these kitchens could be like in realistic spaces to allow them to make the choices that matter to them.
Finally, we created a short animation to string all of the environments in to one narrative, only showcasing the kitchen environments for spatial consistency. We doubled down on The Kitchen Depot’s established brand of creating premium quality kitchens for a lifetime. With the pandemic raging, animation was the perfect alternative to the usual film route. We tried to evoke a sense of time and place, that each kitchen subtly communicated special moments. Real moments that real people experience. The breakfast rush, a quiet coffee, kids taking over, or some down time on the couch in the evening. Without real actors we conveyed this with the objects left behind, like snapshots in time.
During such a difficult period in the global pandemic it was a privilege working so closely with a local family run business that puts so much behind the products they are delivering. We loved helping to shape this in every way.
Below you will see a selection of the content we produced to support this launch.
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