realiZtic - http://www.realiZtic.com
A Retail event space that was build in record time using my 3D-Visualisations as a design tool, as well as a construction guideline.
For more of my work on this project see : http://realiztic.com/index.php?p=70
The details in the "as-build" photographs might not be spot-on, but the "mood of the space" definitely is.
"Oxford Street, Europe’s longest shopping street, hosts the infamous Selfridges and during the 2011 Wimbledon Championships, Nike have taken over the UltraLounge in the lower ground floor to create a multi-purpose retail space.
The arena pays homage to tennis culture adding a modern Nike twist, fusing sporting innovation with quintessential British style."
