The Residences at The West Hollywood EDITION

Designed by John Pawson and developed by Witkoff and New Valley, The Residences at The West Hollywood EDITION includes twenty residences that sit atop an EDITION branded hotel on Sunset Boulevard.  DBOX developed a full marketing campaign for the project, including renderings, animation, photography, branding, positioning and collateral.  The visuals showcase the refined details of Pawson’s design as well as the warm climate, golden light and endless views of Los Angeles. 

The visuals and marketing collateral were carefully considered together. We created an abstract detail rendering for the printed brochure cover and a series of animated scenes that were used on the website.