We contributed to the marketing and communication activities for Feel Uptown, the new real estate project in Cascina Merlata by Euromilano. The plot is designed by the studio Labics, SIO Engineering and Valerio Cozzi. Everything is inspired by the great tradition of Milanese internal courtyards.
Feel UpTown represents the first residence that combines home and work, well-being and health. Its components are traditional but also innovative.
The client entrusted us to express those key points of the project. The spaces and the services represent an innovative indisputable plus for potential buyers.
The main objective is always to remember the core of the project and enchasing it.
We created approached the Real Estate market in a new way but with a focus on residences.
UpTown is not just a new way to approach Real Estate but aims to contrast the decay of environmental quality.
We decided to introduce realistic elements. Those features bring communication closer to the real experience. Through images, we created storytelling of the apartments. In this way, the buyers are capable to bring out the features of this project.