Sun Outdoors Islamorada

From sandy beaches to outdoor excursions and an eclectic mix of vibrant people, Islamorada is more than just another day in paradise, it is a destination where dreams are made.

Ten Over Media provided the following services for this project;
Media Strategy ⬝ Marketing Films ⬝ Renderings ⬝ Ad Campaign ⬝ Storytelling Development ⬝ CG Modeling & Texturing ⬝ Directing & Editing Photography ⬝ Lighting & Animation ⬝ Staging & Rendering ⬝ Visual Effects & Motion Graphics ⬝ Sound Design

Working closely with the brand guide and construction documents of Sun Outdoors’ marketing team, Ten Over Media’s artistic directors, designers and filmmakers translated the lighthearted and carefree emotions of Islamorada into one-of-a-kind pre-opening promotional 3D films and images. The resulting media tells a powerful story that connects viewers to the resort and helps our client achieve their marketing goals while generating booking before project completion.

The visual components were designed to reproduce an exploration of the Keys. Our photography is clean, bright, vibrant and friendly with pops of color. A playful balance of teal and blue with coral and stone tones makes Sun Outdoors Islamorada feel energetic and captures the essence of fun in the sun.

Rhythm in the film editing works the same way. To portray the guest’s experience of transformation, our editor often cuts between wide panoramic location shots to broaden the viewer’s perspective, and intimate close-ups to bring the viewer in. As such, coming from an unobstructed view of the land to a close-up of your dog in your car feels like a happy surprise.

Movements and camera angles are the first visual components to attract the eye, and affect the intensity of edited scenes. Using objects, camera angles and the user’s eye as they watch the screen, our filmmakers guide the viewer’s attention in an environment full of contrast where parallel lines rarely show. This creates visual intensity, which mimics the guests’ spontaneity and likeness for the unplanned.

A pelican, a beer, a hammock, the sounds of wind chimes and splashing waves... These authentic, relaxed and approachable features are an opportunity to go beyond architecture visualization and towards an immersive and truthful experience, harnessing the creative power of imagination. For Sun Outdoors Islamorada, Ten Over Media’s films and images offer an invitation to the traveler to relax and let the power of time outdoors transform them.

Visit https://www.tenovermedia.com/so-islamorada for more content

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