45 Mt Eden is an architect-led residential development comprising 14 apartments proudly bearing a 6 Homestar rating. Catering to discerning owner-occupiers who value an urban lifestyle and appreciate the finesse of architectural craftsmanship, this boutique project has been thoughtfully designed and developed by Graeme Scott, a former principal of ASC Architects, and his wife, Melissa. Their unwavering commitment to quality and design excellence sets 45 Mt Eden apart from other offerings in the vicinity, elevating it to a superior echelon.

One to One Hundred were engaged to reinvigorate the project. Our comprehensive approach entailed the creation of a fresh brand identity, a complete overhaul of all existing brand assets - including 3D visualisations - and a much-needed refurbishment of the sales suite. The resounding success of our brand campaign swiftly translated into an almost full sell-out within months of the relaunch. Construction for 45 Mt Eden is now complete, marking a testament to its newfound appeal.

View the full branding case study on the OTOH website.

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