For this project we wanted to showcase the product in a neutral space since one of the qualities of this collection is its versatility as it can be adapted to both contract and residential areas. We used raw textiles as space dividers to add contrast and bring warmth to the interiors. Carell, a collection of armchairs designed by Spanish designer Alejandro Valdés for Segis. With modern proportions, curved solid oak armrests, and a painted oval tubular structure, Carell conveys a sense of natural elegance and high comfort. Thanks to its seat and backrest, with have careful ergonomics and soft continuous surfaces, it is functional, versatile and guarantees balance.

Art direction and CGI for Alejandro Valdés Spanish furniture designer based in Barcelona.

Art Direction and CGI by General Aspect
Software: 3ds Max + Corona Renderer + Adobe Photoshop
2024
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Barcelona, Spain 2024
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