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Why U.S. 3D Rendering Firms Are Worth the Investment
A common question that we frequently hear in the commercial real estate and A/E/C industry is “Why should I partner with a U.S.-based rendering firm, when I can get the same service overseas for less?”
It is a great question — and one worth asking. In the world of 3D visualization, it's tempting to go for the cheaper option, especially when you're up against tight budgets. In fact, according to recent market reports, the global outsourcing services market was valued at over US $620 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.54%, reaching nearly US $905 billion by 2027. This significant growth highlights how many businesses are turning to outsourcing to save costs. However, choosing the right rendering partner is about more than just saving a few bucks. In this article, we'll explore the challenges that often come with low-cost or overseas providers, and more importantly, we'll show you why investing a bit more on quality renderings can ultimately save you time and money.
It is a great question — and one worth asking. In the world of 3D visualization, it's tempting to go for the cheaper option, especially when you're up against tight budgets. In fact, according to recent market reports, the global outsourcing services market was valued at over US $620 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.54%, reaching nearly US $905 billion by 2027. This significant growth highlights how many businesses are turning to outsourcing to save costs. However, choosing the right rendering partner is about more than just saving a few bucks. In this article, we'll explore the challenges that often come with low-cost or overseas providers, and more importantly, we'll show you why investing a bit more on quality renderings can ultimately save you time and money.
Quality over Price: Why does it matter?
First, let’s examine the purpose of hiring a rendering company: to provide a clear and compelling visual representation of a project’s outcome, which is crucial for clients, stakeholders, and developers. High-quality renderings transform a conceptual idea into crystal clear vision, enhances engagement, drives conversation and sales activity, and accelerates the decision-making process by showcasing potential outcomes. Now let’s look at how outsourcing can undermine this:
First, let’s examine the purpose of hiring a rendering company: to provide a clear and compelling visual representation of a project’s outcome, which is crucial for clients, stakeholders, and developers. High-quality renderings transform a conceptual idea into crystal clear vision, enhances engagement, drives conversation and sales activity, and accelerates the decision-making process by showcasing potential outcomes. Now let’s look at how outsourcing can undermine this:
- Inaccuracies and a lack of attention to detail: haphazard 3D modeling, inaccurate architectural and interior design details, unconvincing textures, and unrealistic lighting compromises the integrity and realism of the image. What benefit is there to a rendering if it’s not accurate or it doesn’t showcase your project in its best light? The time spent working with a subpar visualization firm to correct these issues is time and money wasted.
- Revisions can add up: Numerous rounds of revisions can rapidly eat up any cost savings you have acquired by from hiring an overseas visualization firm. Not only does this extend the timeline, but it complicates the creative process and leaves the client feeling frustrated and stuck. Choosing a partner, such as Tangram 3DS, who understands your vision and delivers on time can simplify your workflow, substantially reducing the overhead time and headache.
- Communication and time zone challenges: At Tangram 3DS, we speak your language, literally and figuratively. We understand the struggles that come with working on a commercial project and the processes that take place behind the scenes. Coordinating across time zones and language barriers can slow progress and can add an unnecessary step to the process, bringing projects beyond their intended deadlines. Real-time collaboration, and the knowledge that your partner is just a call away, gives you security in your partnership choices.
- Preferences and cultural norms are different: Cultural backgrounds strongly influence aesthetic preferences, from color and texture to architectural styles. An overseas rendering company may not fully grasp western tastes or target audiences, leading to visuals that don't align with a brand’s identity. For example, a European firm might use minimalist designs or compact cars that don't match American preferences for traditional homes and larger vehicles. Our team knows to adjust these visuals to fit local tastes, ensuring a strong impact in the U.S. market.
- Lack of client rapport: When partnering with a boutique agency, you are getting a more personalized and collaborative approach and process. At Tangram 3DS, we treat your project and our relationship as a partnership, not a transaction. Consistency, open dialogue, and efficiencies gained from repeated collaboration are just a few of the perks of working with us. Many overseas companies typically operate at a higher volume, often assigning projects to different artists at random. They may even assign a different artist to each image on a single project. This leads to inconsistencies between images and no long- term efficiencies gained by repeated collaboration.
The Tangram 3DS Advantage: Quality You Can Trust
Navigating the complexities of finding the right rendering partner often involves weighing various factors, from cost to quality. At Tangram 3DS, we offer a unique balance—We provide a high level of service and attention to detail that is both affordable and more personalized than larger U.S.-based firms.
Every rendering we produce undergoes a rigorous review process, guaranteeing that only the most accurate and visually compelling visuals reach our clients. Our team goes above and beyond to ensure an efficient process that saves our clients time and money.
With over 125 years of combined industry experience, our team brings unmatched expertise, professionalism, and a commitment to excellence to every project. Each team member is a specialist in their field, well-trained, highly skilled, and educated in the art of 3D visualization, branding and marketing. This expertise translates into a significant advantage for our clients—a reliable "extended team". We deeply understand the markets, projects, and designs we work with, and we are constantly studying and researching trends within the commercial real estate and A/E/C spaces to continually push the boundaries and up the quality of our work.
We pride ourselves on delivering peace of mind through clear communication, responsiveness, and a collaborative approach that ensures your vision is brought to life seamlessly and effectively. At Tangram 3DS, we see ourselves as your creative partner, dedicated to providing you with visuals that not only meet but exceed expectations.
Tangram 3DS
Tangram 3DS is an international design studio and marketing agency where technology and creativity unite
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About this article
The article explores the benefits of choosing U.S.-based 3D rendering firms over cheaper overseas options. It outlines common challenges with outsourcing, such as inaccurate visuals, communication difficulties, and cultural differences. The piece emphasizes how U.S. firms can offer better communication, consistency, and market understanding, leading to higher-quality results and more efficient project execution. These factors help mitigate risks and avoid costly revisions.
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