Top 10 Reasons Virtual Tours Boost CRE Sales

In the fast-paced world of commercial real estate (CRE), virtual tours and 3D animations are transforming how properties are showcased and sold. Discover how virtual tours and 3D animations are transforming the real estate industry by enhancing property viewings and client engagement– without the hard hats and dust.

These immersive tools generate buzz, win over the community, and speed up city approval – all while getting sales across the finish line faster. Here is our list of the top 10 reasons virtual tours and 3d animations are the ultimate power move.

Translating a developer’s vision into something that gets the key players excited is hard work. Have you ever tried to explain the layout of a building only to watch eyes glaze over?

Virtual tours and 3D animations solve this dilemma by offering a “painting” of what the building or space would look like if construction was completed.

Tired of the back-and-forth email and phone tag? With virtual tours, potential buyers and tenants can “step inside” the property from the comfort of their couch. It allows them to inspect every corner, see it in every type of lighting, imagine their layout, and – let’s be honest – most will have picked out their favorite spot to sip coffee from. The result? Less back-and-forth and more “Where do I sign?”

3. Let Buyers "Choose Their Own Adventure"

Imagine a client thinking, “What if that wall was green?” or “What if we had glass-louvered doors in the conference room?” The build-to-suit model, now offered by some landlords, makes these customizations a reality, allowing tenants to design their own dream space. This flexibility creates excitement, fosters ownership, and helps clients connect with their future workplace—often leading to quicker closes and, occasionally, some upgrades.

4. Go Global Without Leaving Home

Why limit your property to only local buyers? Offering a virtual tour opens the door to your property and allows you to pitch it to clients anywhere on Earth – From Arizona to Singapore–all you need is access to Wi-Fi! This opens the offer to international clients without anyone having to board a train, boat, or plane. The result? You’ve just increased your market reach tenfold!

No building? No problem! Developers and brokers can pre-sell units before there is even a single brick laid. Virtual Experiences, like this one for Gislaine's Spa, drive early sales and keep things moving forward, with fewer price negotiations and bigger profits – all things that make your stakeholders very happy.

Sharing detailed visuals and walkthroughs is like giving investors an all-access pass to the project, building transparency and trust from the start. By offering high-quality visuals, you can engage with investors, helping them to connect with the project.

This technology can also demonstrate quality and attention to detail and can allow for efficient adjustments based on feedback. When everyone can see the entire vision, it makes getting those green lights (and checks) a whole lot easier.

People are naturally opinionated, especially when they can’t see the bigger picture. When people hear “new development”, their thoughts immediately turn to the negative – construction noise, debris, road closures – the classic “there goes the neighborhood” reaction. So, what’s a developer to do?

The solution: build excitement by showing them the possibilities. Show off lush landscaping, green spaces, cozy coffee shops, vibrant new shopping experiences, the community perks! With renderings or virtual tours, you can make it easy for them to see the full picture.

City planners want to know how your project fits with the community vibe. Visual renderings and tours can provide that clarity, addressing questions about the environment, local infrastructure, and economic impact without them needing to ask a lot of questions. A clear picture paves the way for faster approvals.

When marketing an unbuilt property, eye-catching, photorealistic renderings and virtual tours are your “Wow” factor – the visual story that stops people mid-scroll. As a broker or landlord, these images are your ticket to showing clients the space’s full potential. Imagine this: you’re targeting a specific retail brand. How would you make them feel the space is made for them?

With 3D renderings and tours, you can customize the layout to align perfectly with their brand aesthetic, complete with custom signage and product placement. For example, if a luxury brand is the target, the renderings might highlight high-end finishes, elegant lighting, and an upscale atmosphere. For a trendy, youthful brand, the rendering might showcase vibrant color schemes, open layouts, and a lively, bustling environment.

10. Always Available: 24/7 Accessibility

Virtual tours are like the tireless assistants brokers never knew they needed. By letting prospects explore every nook and cranny on their own schedule, brokers can cut down on endless in-person showings and connect with clients from any location while pre-qualifying leads more effectively. It’s the secret weapon for brokers who want to impress clients, stand out in the crowded market, and maybe even catch a break every now and then—because who doesn’t love closing deals faster without breaking a sweat?

Don't let your properties blend into the background. Bring them to life with cutting-edge virtual tours and 3D animations that capture attention, inspire confidence, and drive decisions. Elevate your sales, wow your clients, and leave your competitors in the dust. Reach out to Tangram 3DS today to turn your vision into reality—and start closing deals like never before!