One to One Hundred was engaged by Design Concepts to create hero renders for each of their furniture product lines. We were supplied the furniture models from Plattar, but we have designed and modelled the scene for each render.
Our brief asked for a different New Zealand setting for each set of furniture, ideally one that fit and enhanced the furniture. Jamie Holmes - a founder and director of OTOH - has crafted a bespoke environment for each scene that mixes a carefully generated AI background with a detailed 3D foreground scene.
The result is a genuinely photoreal set of images that convey both the quality and the inherent aesthetic of the furniture.