http://pix.setvisions.co.uk/
Produced in 3ds max 2019 with Vray Next. There was no post production on this image. Vray's frame buffer offers amazing control. We're using this more and more to achieve our final result.
Lighting a shot in CGI or Photography can be done well or.. not so well. We spend time working on different lighting setups to make sure we have a style we're happy with for every occasion. During this process, we also look a the technical aspects of how easy it is to replicate the result in a different shot. Render time is also an important factor. This needs to be as fast as possible but without compromising the end result.