About Umberto Ponzecchi

UP Design Hello, I'm Umberto Ponzecchi, creative director and founder of UP Design. Over the years I’ve developed a strong passion and experience in Architectural Visualization and Graphic Design, gained thanks to the study of Architecture, and working in various professional studios. We make your Dream, your Story. UP Design is a combination of passion and experience in Architectural Visualization, Graphic Design and Communication. Our goal is to tell your idea by following as a starting point the concept of "less is more", a motto pronounced by the famous architect Ludwig Mies Van Der Rohe, as we strongly believe in the power of simplicity, clarity and modernity. Whatever your need, from the representation of a project, plans, sections, renderings, logos and company brands, we will develop it through a pure, concise and direct style, able to capture your interest in the most direct way possible.