http://www.pixelreality.co.uk
One of the UK's leading supplier of office furniture, produces a new product guide every year.
Over 80% of the images used in the guide are computer generated - and for 2013, they decided that their images have to be a cut-above the standard typically produced across the furniture industry.
We were commissioned to work along side their in-house graphics team to produce 150 high resolution images showing their products across 9 different ranges. Our brief is to make them "edgy" and get the lighting "natural".
All modelling in MAX and rendering with VRAY