PICSIM studio - http://picsimstudio.wix.com/picsimstudio
This is a visualization of a project by Architect Germano Vieira as an entry to the Fakro competition 2013 "New vision of the loft2".
This was done using 3dsmax, vray and Photoshop for post-production.
Most used models are free and some were done for this project.