100% conversion from scratch? How Studio57's Woodland Mills​​​​​​​ 3D project attracts investors for home construction

A casual visitor "passing by" your company's website becomes a buyer after overcoming the hurdles of an annoying pop-up banner or a confusing registration form that, for some reason, asks for your pet's name. The decision to add an item to the cart or directly inquire about the rental budget of a house – essentially to learn more about the service – depends on the website's logic, its well-thought-out architecture and, of course, its design.

Design is a big word that no longer inspires awe just because it's "beautiful." Behind this concept lies a much more effective, pragmatic and comprehensible tool that significantly impacts business. Seemingly trivial details such as adding a new review from a happy customer or changing the color of a button that leads straight to the desired action may seem laughable to entrepreneurs – until they decide to test it "just for fun", update a homepage that's visually stuck in the 2000s (unless it's a deliberate style choice) or simply place a product on a "digital" shelf providing all the necessary information about it.

And by the way, the product can be absolutely anything. Who knows this better than us, a 3D visualization studio that has been in the market for several years? We see how our renders become part of those "old-fashioned" websites in need of a fresh perspective. We see how our visualizations evolve from just an attractive "image" into an innovative and cost-effective marketing tool. We see how the quality of a modeled 3D exterior scene boosts conversion rates overcoming permanent stagnation. We see how some people easily part with their money (because they've found a way to solve their complex problem), while others watch their profits soar. We know that achieving these results has become a modest 80% more attainable with the involvement of 3D studios, thanks to the growth and advancement of 3D technologies. And here’s our proof…

For a comprehensive understanding, it's essential to focus on one key aspect: the effectiveness of 3D renderings specifically in the real estate sector. In this niche, buyers are as discerning as they are in need of assurances that the image they see on a hotel room or villa booking site won’t be three times worse in reality. There’s room for exploitation here, with some flaunting impeccable technical skills to mask the truth, offering a "sweet treat" that doesn’t match its taste. 

In real estate, developers are deeply invested in their image putting in tremendous effort to build customer loyalty. In their conscientious hands, 3D renderings become a powerful business booster that translates into brand loyalty and trust. At least, we have clients who approach their work with genuine intentions viewing 3D visualizations as nothing more than an opportunity. And we recently provided such an opportunity to developers in the USA.

Fromley is a real estate development company based in the picturesque city of Boise, whose initial inquiry marked the beginning of our partnership. They don’t just present themselves as a family; they truly are one promoting the values of quality and transparency. Their primary mission is to enrich the Idaho real estate market with affordable homes fostering the prosperity of families and their harmonious lives in any of their future neighborhoods. Their family business offers a wide range of services, from land acquisition for construction to the demolition of existing buildings.

Fromley is as dedicated to their work as we are passionate about ours – a shared drive that brought us together in direct messages to discuss project details. We aimed to reflect their vision of “building a better future” in the renderings depicting modern and practical solutions. These visuals are intended to be a compelling case for investors and a dream that will eventually come to life for the developers.

The Woodland Mills​​​​​​​ project embodies a true balance between peaceful living and the bustling energy of urban life. The name itself highlights the project's core focus – developing infrastructure that fosters a close-knit community of residents.

This project seamlessly blends quality, style, and functionality, both in the interior design of individual homes and in the thoughtful integration of entire neighborhoods into the surrounding landscape. The connection between the interior and exterior is particularly evident in the cross-sectional render, which serves as a comprehensive guide for investors during the early stages of development, especially those who might be uncertain about the project’s concept. This visual representation of the project's strengths plays a crucial role in convincing them of its value.

Woodland Mills​​​​​​​ also carefully addresses the theme of sustainable development and respect for nature. The facades of the homes are crafted from a combination of natural wood and stone creating an organic aesthetic. The use of light and dark panel tones gives the buildings a unique and varied appearance distinguishing each one from its counterparts and showcasing the diversity of thought among the project's key initiators. The connection to the environment is further emphasized by large windows that allow ample light to flood in enhancing the residents' well-being.

Inside, the Woodland Mills​​​​​​​ spaces are filled with an airy feel, thanks to high ceilings and a neutral color palette dominated by whites. Minimalism is reflected in the flooring, which subtly hints at its durability. The facade materials perfectly complement the modern furniture in soft pastel shades. The interiors are further distinguished by the latest appliances installed in the kitchens. The clarity of the room renders is striking in its detail and lifelike quality with the purity and simplicity of lines accentuating this atmosphere.

Ordering 3D renderings before constructing entire residential neighborhoods offers developers a unique strategic advantage. These visualizations act as a bridge between the conceptual and the tangible enabling stakeholders to visualize the project's potential in stunning detail before a single brick is laid. This foresight not only helps in securing investor confidence by showcasing a realistic and appealing vision of the final product but also aids in pre-selling properties, thus generating early cash flow. Additionally, high-quality renders can preemptively address any design issues saving developers significant costs and time in the long run. In essence, 3D renderings are not just a marketing tool but a vital component of the development process that can significantly enhance the project's success from conception to completion.